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Digital Marketing

Digital Marketing

SDT focuses on developing expertise in individuals regarding all the latest tools and technologies in the field of Digital Marketing. We all are aware of the fact that Digitalisation is the need of the hour. It helps in generating leads, creating online traffic and managing brand awareness and latest promotional strategies for both small and large-scale businesses.

Our Digital Marketing Professional Program provides an overview of the digital marketing landscape to our students. The training from our well-trained experts comprises of Google AdWords, Keyword Targeting, Display Ads, Mobile Ads and more. The training gives you the introduction to many of the digital marketing concept into subsequent modules. We provide the clear understanding of how to measure and monitor the online traffic on your website. Also, keep you updated about the latest marketing campaigns.

We have an expert team of SEO and PPC professionals who focus on providing 100% practical training on digital marketing modules. Our expertise in Search marketing commits you the best quality services to get success. The training provides you with an overview of all promotion channels in Digital Media. It includes SEO, SEM, Social Media, Email promotions, Online Advertising, Website Design, Web Analytics and Online PR.


Course Overview

  • Digital marketing overview
  • Traditional Vs. Digital Marketing
  • Digital Marketing Channels
  • Digital Marketing metrics
  • Audience research
  • Industry Trend Research
  • Competitive research platforms and tools
  • What is SEO
  • Why we use SEO for website rank
  • How search engine work for website search
  • Search engine algorithm
  • google algorithm updates
  • Title tag optimization
  • URL optimization
  • Meta description
  • Unique Meta Tags for each page
  • H1 optimization
  • H2 optimization
  • How to use other header tags
  • Alt tags optimization
  • Meta keywords
  • Content optimization
  • Page quality
  • What is Off-Page SEO
  • Off-Page and its Techniques
  • Social media presence
  • Google & Bing Business Listings
  • Create backlinks
  • Why backlinks are important
  • Types of backlinks
  • DoFollow backlinks
  • NoFollow backlinks
  • Article Submission
  • Blog Writing
  • Guest blogging
  • Micro Blogging
  • Directory submission
  • Listing in Business sites
  • PPT submission
  • Link Submission
  • Social bookmarking
  • Image/Infographic submission
  • Video submission
  • Review and comment writing
  • What we do on Social Media
  • Social Media Networks
  • How social media help in business
  • Social media marketing strategy 
  • Benefits of social media
  • Identifying Target Audiences
  •  Rules of Engagement for SMM
  • Create and Optimize a Facebook Page
  • Setup Facebook page to attract customer
  • Post amazing images, videos 
  • Facebook & Instagram connectivity
  • Facebook paid promotion
  • Introduction of facebook ads manager
  • Working of Ads manager
  • Create campaigns
  • Select target audience
  • Set budget for campaign
  • YouTube Account Setup
  • YouTube Account optimization
  • YouTube Channel tags
  • YouTube Thumbnail
  • Youtube engagement metrics
  • Annotation and cards
  • YouTube Monetisation
  • YouTube Analysis Free Tools
  • LinkedIn Account Setup & Optimisation
  • LinkedIn Company Page Setup
  • LinkedIn Ads
  • Run campaigns for target audience
  • LinkedIn Connections
  • LinkedIn Viral Posts
  • LinkedIn Insights
  • LinkedIn Groups
  • What is Search Engine Marketing
  • Difference between SEO and SEM
  • Google Adwords
  • Google Adwords campaigns
  • Types of Campaigns
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Set-up PPC Campaign
  • What is PPC
  • AdGroups and Keywords setup
  • Ad Formats & Ad Extensions
  • What is Google Analytics
  • Google analytics Benefits
  • How to add tracking code in a website
  • Analyse complete website traffic
  • Conversion optimization
  • Bounce rate, time and uniqueness
  • Basic terminology
  • Understand Email Marketing
  • Elements of Marketing Emails
  • Email Content
  • Email Marketing Plan
  • Build your Email List
  • Choosing your Email Platform
  • Measuring your Email Campaign’s Success
  • Email Marketing Analytics
  • Auto-response in E-mail
  • Save emails from spam
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing
  • Popular Affiliate Networks
  • Freelancing Business Strategies
  • Online money earning strategies
  • Planning a website for Adsense
  • What is Adsense?
  • Setup Adsense account and understand google conditions
  • Most Profitable Google Keywords & Niches
  • Implementing Ads in a Website
  • Google Adsense Best Practices
  • Google Adsense Alternatives