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Digital Marketing

Digital Marketing

SDT focuses on developing expertise in individuals regarding all the latest tools and technologies in the field of Digital Marketing. We all are aware of the fact that Digitalisation is the need of the hour. It helps in generating leads, creating online traffic and managing brand awareness and latest promotional strategies for both small and large-scale businesses.

Our Digital Marketing Professional Program provides an overview of the digital marketing landscape to our students. The training from our well-trained experts comprises of Google AdWords, Keyword Targeting, Display Ads, Mobile Ads and more. The training gives you the introduction to many of the digital marketing concept into subsequent modules. We provide the clear understanding of how to measure and monitor the online traffic on your website. Also, keep you updated about the latest marketing campaigns.

We have an expert team of SEO and PPC professionals who focus on providing 100% practical training on digital marketing modules. Our expertise in Search marketing commits you the best quality services to get success. The training provides you with an overview of all promotion channels in Digital Media. It includes SEO, SEM, Social Media, Email promotions, Online Advertising, Website Design, Web Analytics and Online PR.

Course Overview

Digital marketing refers to the practice of promoting products, services, or brands using various digital channels and technologies.
  • What is marketing and digital marketing?
  • Understanding Marketing and Digital Marketing Process?
Website creation is a crucial component of digital marketing as it serves as the online hub for a business or brand.
  • HTML Basic
  • Understanding about Internet , websites , l
  • Planning of a website Statics, Dynamics (Informative & Ecommerce)
  • Domain Booking
  • About CMS and creating website in Wordpress
  • Server & Hosting
  • One Live Project
search engines can easily access and understand your website's content.
  • What are search engines and their functions ?
  • What is SEO?
  • Understanding traffic , keywords etc .
  • On page optimization
  • URL Structure
  • Site Analysis
  • Domain
  • Keyword Research With Google Keyword Planner
  • Keyword Planning
  • Title Tag
  • Meta Tag
  • Google Analytics (Code Generation)
  • Canonical Tag
  • H1 Tag
  • Anchor Tag
  • Image Optimization (Alt Tag)
  • Sitemap Creation & Submission (html and xml)
  • Content Optimization
  • Custom 404
  • Robots.txt
  • .htaccess
  • 301 Redirect
  • Off page optimization
  • What is Off page SEO?
  • Why Off page is Important
  • Backlinks Creation Methods
  • What are Backlinks?
  • Difference Between Do Follow and No Follow Backlinks
  • How to Increase Google Page Rank
  • Web Directory Submissions
  • Article Writing & Submission
  • What is Google Page Rank
  • Social Bookmarking
  • Press Release Writing & Submission
  • Forum Posting
  • Comment Blogging
  • Classifieds Posting
  • RSS Feeds
  • Search Engine Submissions
Google Ads and Google Ads Express are popular PPC advertising platforms provided by Google.
  • Introduction to Google ads & PPC advertising
  • Setting up Google ads account
  • Understanding in organic search results
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Understanding ads account structure
  • How does ads rank ads
  • Types of Advertising campaigns-Search, Display, Video
  • Difference between search & display campaign
  • What is quality score
  • Why quality score is important What is CTR?
  • Understanding ads algorithm (adrank) in detail with examples
  • Why CTR is important Understanding bids
  • Enhanced CPC
  • Advanced level bid strategies
  • What are flexible bidding strategies
  • Types of ad-extensions
  • Understanding ad-extensions
  • Finding relevant adgroups options using tool
  • Creating adgroups
  • Creating adgroups using tool
  • Finding relevant keywords
  • Adding ad-extensions in our Campaign
  • Understanding keywords
  • Adding keywords in ad-group using keyword planner tool
  • Examples of types of keywords
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Creating ads
  • How to write a compelling ad copy
  • Understanding ad metrics Display & destination URL
  • Tracking Performance/Conversion
  • What is conversion tracking Why is it important
  • Best & worst examples of ads Creating ads
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Remarketing
  • Optimizing Search Campaigns
  • Ads Fundamental
  • Display Advertising
  • Search Advertising
  • Video Advertising
  • Mobile Advertising
  • Shopping Advertising
Social media marketing relies heavily on creating and sharing engaging content to attract and retain the target audience.
  • Understanding the existing social media paradigms & psychology
  • What is social media
  • How social media marketing is different than others
Facebook offers businesses a vast user base and a range of marketing tools to reach and engage with potential customers.
  • Creating Facebook advertising campaign
  • Creating Facebook Page
  • session
  • Understanding Facebook marketing practical
  • How to do marketing on fan page (with examples)
  • Increasing fans on fan page
  • Facebook Advertising
  • Important apps to do fan page merketing
  • Fan engagement
  • Best practices for Facebook advertising
  • Types of Facebook advertising
  • Targeting in ad campaign
  • Payment module-CPC vs CPM-CPA
  • Using power editor tool for adv.
  • Setting up conversion tracking
LinkedIn platform to connect with professionals, build professional networks, promote brands, and achieve specific business objectives.
  • Understanding Linkedin
  • Linkedin Advertising & it best Practices
  • What is Linkedin l Understanding Linkedin
  • Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
  • How to do marketing on Linkedin groups
  • Understanding Linkedin Groups (Manage Linkedin groups)
  • Company Pages
  • Increase ROI from Linkedin ads
  • Linkedin Publishing
Twitter provides various targeting options to ensure ads are shown to the most relevant audience.
  • Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
  • Black hat techniques of Twitter Marketing
  • How to do marketing on Twitter
  • Understanding twitter
  • Advertising on Twitter
  • Tools of twitter Marketing
  • Creating Campaigns
  • Types of Ads
These videos focus on showcasing the brand's identity, values, and mission.
  • Creating 1st Video campaign
  • Benefits of Video marketing
  • Understanding Video Campaigns
  • Importance of Video marketing
  • Using you tube for Business
  • Get traffic through you tube channel/video to your website
  • Developing you tube video for Marketing strategy
  • Create video adgroup
  • YouTube Monetization
  • Targeting options
  • How to Increase Youtube (Views, Subscriber Etc.)
Google Analytics tracks and reports various metrics related to website traffic.
  • Introduction to Google analytics
  • Understanding cookie tracking
  • Understanding Google analytics account structure
  • How Google analytics works
  • Types of cookie tracking used by Google analytics
  • How to set up analytics account
  • Difference between exit rate & bounce rate how to reduce bounce rate
  • How to setup goals
  • Hot to add analytics code in website
  • Understanding different types of goals
  • Understanding goals and conversion how to setup goals?
  • Understanding bounce & bounce rate
  • Understanding Google analytics insights
  • Benefits of integrating adwords & analytics
  • How to integrate adwords and analytics account
  • Importance of funnels
  • Understanding filters & segments
  • Measuring performance of marketing campaigns via Google analytics
  • How to view customized reports
  • How to set up filters & segments
  • Monitoring traffic behavior
  • Monitoring traffic sources
  • Taking corrective actions if required
The goal of ORM is to build and maintain a strong online reputation, enhance credibility, and mitigate the impact of negative information or reviews.
  • What is online reputation management
  • Why online reputation management
  • How to deal with criticism online
  • Understanding ORM scenario
  • Ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Best examples of online reputation management
  • Step by step guide to overcome negative online reputation
Affiliate networks act as intermediaries between advertisers and affiliates.
  • What is Affiliates
  • Top Indian and Worldwide Bloggers
  • How to join and Earn with Affiliates
  • How to Earn Money with Blogging
Adsense and blogging are two essential components of digital marketing that can be combined to generate revenue and monetize a blog.
  • What is Adsense
  • Cool trick to get Adsense approval by Google
  • How to get approved for Adsense
  • What is Blogging
  • Using your adsense account interface Placing ads on your blog
  • Creating blogs with our Free theme
  • Wordpress Themes and Plugins
  • How to Blog
  • What is Wordpress and How to Create with Wordpress
E-commerce marketing refers to the strategies and tactics employed to promote and sell products or services online.
  • What is Ecommerce
  • Why you need a solid Ecommerce marketing strategy
  • Top Ecommerce Website around the world
  • How to do SEO of an Ecommerce website
  • Ecommerce scenario in India
  • Ecommerce business
  • Formulating right Ecommerce marketing strategy